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Saurette Featured in Earnshaw's February 2010

Hope You Like Purple

Saurette featured in Real Simple's Family Edition Fall 2009

Saurette's Fall 2009 Cherry Swirl Applique Dress shown on background model (under coat).

small magazine

Saurette loves KickPR

Thursday, May 14, 2009
Everything Looks Better on Little Girls...
I don't have kids of my own, and on many occasions I thank my lucky stars. I leave my keys everywhere, and sometimes wonder if I might do the same with kids. But someday, hopefully when I am grown up, I will be blessed with one. For now, there are six little girls in my life who just happen to love shopping and fashion. There is no shortage of excitement when I visit with fun fashions from NY like big bell bottom pants, frilly cotton skirts, and of course, the Rainbow Bracelet from Objets d'Envy. So, ever since Lisa Kanouse came into my life with her fabulous Saurette collection, I have been planning out the next 3 years of fashion for these girls. When I tell you this collection is unique, I really really mean it. I don't just write about things for the heck of it. I write about things that I am obsessed with.

There is something about the way Lisa has captured the feel and look of a girly girly girl. Her billowy dresses with racer back cut, big floral prints which I get lost in and find myself wandering off into Candy Land.

For Fall, she is introducing fine sweaters with the cutest prints of butterflies and more flowers, but in a more understated way as to say, "Yeah, I'm a hot 5yr old, so what?"

If you are in New York the weekend of June 6th, Saurette will be selling her Spring/Summer collections at the Designer Soiree located at Chacala NY, 394 Broadway, Fourth Floor. We are in the beginning of the warmer months and now is the time to grab your girls some summer fashions! And don't forget to follow the collection on Twitter, @saurette

Oh, and Daily Candy Kids has my back on this.
Posted by KickinKate at 8:00 AM

Join Saurette at the TRC Designer Soiree, JUne 6 & 7, 2009

Thank You from Alimi Ballard

A delightful surprise came in the mail today, residual thank yous from our involvement with Jayneoni Moore's Boom Boom Room back in January. Alimi Ballard and his lovely daughter Naya picked out our best selling embroidered blouse as their favorite.

Thanks Alimi for remembering Saurette. Continued success you to and Numb3rs!

Saurette in Daily Candy Kids Everywhere

April 30, 2009

Turn, Turn, Turn
Saurette for Girls

Do you know the tale of the twirling girl,
Whose billowing skirts set her off on a whirl?
One day on a spin she bumped into Saurette,
A premier line of dresses she’ll never forget.

Her heart skipped a beat, took a requisite twist.
She then tried one on — it was hard to resist.
Embroidery, trimmings, and beading by hand,
No wonder these frocks were in such demand.

Fluttering sleeves made of cotton and silk,
Sweeter than cookies and choc-o-late milk.
Made babe skip and turn ’til she saw she was flush.
A wee boho fashion plate found the gold rush.


Available online at mysaurette.net. Enter DAILYCANDY at checkout for 25 percent off your order.

Thank You from Edie Falco

I ran into Edie Falco, best known as Carmela on the Sopranos, one day in our local pediatrics office. She was there with her two lovely children, one of which was her adorable little girl, Macy. An adorable little girl I thought would look great in Saurette!



Look for Edie in her upcoming project (currently in post production),
"Three Backyards".

Thank You from Evan Handler!

Hi Lisa...

The package arrived! Thank you so much for thinking of us, and for sending that beautiful dress for Sofia! It was such a delightful surprise. And, I'm sure you'd like to know, after looking at the label my wife immediately knew which of Sofia's other dresses were made by the same company. This one should fit her perfectly in a couple of months, at which time she'll be spending the summer with her mother in Italy, so it really works out as a great gift. The new collection looks gorgeous, so we'll keep our eyes out and make sure to pick up/ order some things as Sofia needs them. Thanks so much again.

Best,

Evan Handler


**Check out Evan's book "It's Only Temporary...."

Baby Couture Features Saurette (pg 79)

Open publication - Free publishing - More baby

Saurette in Better Photography Magazine March 2009

My friend, magical child photographer, Heather Mosher, is featured in the March 2009 issue of Better Photograpy Magazine. Heather is one of the photographers that has worked with me on both my Spring and Fall 2009 campaigns. In this article, Saurette's Fall collection is featured in three outfits: Shamrock Green Sweater, Owl Sweater, & Pink Embellished Tee.

Thank you from Sasha Alexander-Ponti

Lisa,

I received the beautiful dresses you sent for Lucia today. Thank you so much.
They are absolutely stunning... I am saving them to surprise her with them.
I would love to buy some more.

thank you again.. They are lovely and unique.

All the Best,
Sasha Alexander Ponti

(Sasha starred in He's Just Not That Into You, Yes Man, NCIS, etc)

True Fisher-Duddy wears Saurette for her 3rd Bday Party

I had the pleasure of meeting Joely Fisher, 1998 Golden Globe Best Supporting Actress nominee for "Ellen", and recent star of hit TV show "Til Death" at the GG Boom Boom Room children's gifting suite in LA this January. I am a big fan of Joely's and have been one since her days on Ellen (whom she co-stared with two of my other favorite stars, Jeremy Piven & of course Ellen herself).






Joely called me last Wednesday to say that she loved the Green Embroidered Blouse I gave True at the Boom Boom event.

"Everyone has been commenting on the blouse. Even my husband asked me, where did you get that?"

She wanted to know if I could come up with a last minute dress for True's 'Alice in Wonderland Birthday Party'. I gladly overnighted a few options to her in LA and am pleased to say that she replied

"Thank you soo much sweetheart...she's gonna wear the baby blue sleeveless...I'll keep you posted!!"

You can see the full story on True's 3rd Birthday Party at Celebrity Baby Blog.

Michelle Black Photography

From Michelle's blog at www.flickr.com

"Evidently, I'm share happy today....

Commercial Shoot - photographing new garments for miss Lisa Kanouse's 2009 summer line: saurette.net

By the way, I am shooting a summer line and it was 27 degrees yesterday - the girls were total troopers. I left my car running so they could jump in and get under a blanket between each outfit =)

Still proofing. This is one of my faves so far! Intended for an advertisement/print. Processed using a personal preset in conjunction with one of my Vintage Cross Processing actions and a new Couture Texture =)"

Saurette featured in Earnshaw's November 2008

Earnshaw’s is the premier media resource serving the children’s market, features Saurette in its November Issue

Saurette in My Daily Thread

Thanks to My Daily Thread for interviewing me and posting about my collection on your website

http://www.mydailythread.com/journal/2008/11/9/lisa-kanouse-saurette.html

Lisa Kanouse: Saurette
Saturday, November 8, 2008 at 11:00PM

Lisa Kanouse experienced the fashion industry from nearly every angle, yet never felt designing was for her. It wasn't until she had two sons and went shopping for children's clothing that she was inspired to launch Saurette. A girls' line influenced by contemporary adult design and runway fashions, Saurette is an alternate line for the parents who are looking for trendy clothing that looks as though it came right out of mom's closet. Now a sponsor for the Babes in Wonderland Boom Boom Room at the Golden Globes in January, Saurette has emerged as the unique girls' clothing line Kanouse had envisioned.



How did you become interested in fashion?

I grew up in Detroit and was influenced early on by Rock & Roll and Motown artists and their individual expression. I always loved clothes and looked for ways to set myself apart from the crowd. I did a lot of experimenting with my personal style, some good, some not so good, but I was always willing to take risks which is what I think makes anyone successful at what they do. My original plan was to become an accountant, but I quickly learned in college that I was more interested in socializing than studying numbers. AfterI was expelled for a semester, I researched other fields and discovered fashion. I went on to become a straight A student overnight in the Fashion Merchandising program at Western Michigan University. I was opting to stay home and study the History of Costume on Friday nights instead of going out partying. I couldn't get enough of it. I had finally found my passion.

What were some of your "good" style experiments and what were some not-so-good ones?

It's hard because when you're in the moment, you never realize it. I was always willing and interested in trying something new and looking different than everyone else looks. It carried into my current life because it's what I like to dress in and what I design. Everyone looks back and says, "Oh my god, what was I thinking?" with a lot of the outfits, given in part to the times changing so much. Fashion in the 80s and early 90s was really crazy. We all thought we looked good, but when you look back on it today, it's not something you want to dress in again. > What background and preparation led you to start your own line? I was lucky enough to experience many different areas of the fashion business. I moved to NY right after college for a year and started as a stylist for the New York Prêt (an old women's trade show back in 90's), and went on to stylefor MR Magazine. I got lonely being in NY with no family or friends and decided to move to Chicago to live with some college friends. I was styling for the Chicago Tribune & Marshall Field's fashion office, beforetrying my hand at buying for Montgomery Wards. After about 6 years in Chicago, I fell in love, got married and convinced my husband to move back to NY with me. This is when I discovered product development and design. I was in women's product development for over 12 years and have a strong track record in successfully launching 4 start-up women’s brands for major retailers. With my experience, I know I will be able to effectively translate my business goals into an efficient and solid framework for success.

What advice would you give to others in finding out if they have what it takes to make it in the industry?

I think it's so difficult trying to get into the industry when you're outside of Manhattan or LA. I think a lot of students aren't clear on what the opportunities are. That was the case for me. But going into retail and studying fashion merchandizing, you think you're either a designer or a buyer and not sure what's in between. I worked for a tradeshow and I didn't think I could be a designer because I couldn't sketch and I never thought of myself as a designer back then. I was taking buying classes but it wasn't really my strength. I wanted to do something creative, so I started out with the fashion show styling thing, it was fantastic but really difficult because you're constantly pounding the pavement and you don't have steady pay or benefits. Luckily now we have the internet, so do more research to see what opportunities are available out there. Me, personally, having the background that I had working in different aspects of the retail industry has given me the ability to start up my own company, but has made me a stronger merchant throughout my career. I understand and relate to the buyers.

Have you found the industry to be tougher than you would have thought?

I've never really found it "tough." It's certainly competitive. You need to make sure you're studying up and taking responsibilities for your own learning. The people that get ahead are the ones who are doing some research and continuing to study outside of the job. Stay updated on current news through trade publications for your own industries, taking additional classes, and staying informed.

What do you like most about your line?

I love that it is pretty and feminine and modern all at the same time. It has a strong contemporary influence and is something that hip mom's can feel proud to have their children wear. Quality is also very important to me. With a background in product development, one of the key elements of design for me is that every detail is scrutinized. All of my woven garment have clean finished and/or bound inner seams. This detail gives the garments a better aesthetic, increased durability at the seams and comfort in wearing. My garments are made well made both inside and out.

How do you feel you can make runway-inspired children's wearmarketable in the current economic crisis?

Market research has proven that today’s urban parents, ”Grups” seek out fashionable clothing for their children and are willing to pay a premium to give their children a bit of unique style.Saurettegives them that alternative.

Did you foresee these conditions before you launched the line and would you still havelaunched it regardless?

I did a lot of market research when I started Saurette. This was only back in March of this year, so market conditions were already looking somewhat bleak. I knew Saurette offered something different and therefore was a viable brand, but I also tried to be conscious of retail prices and making sure that I didn't price myself out of the game which can be challenging when you put as much detail into the product as I did. Embroidery, beading, novelty ribbons along with quality fabrics can add to the costs very quickly. I set out knowing that the first few seasons would be small due to the economy but it was more important for me to establish my brand and create interest in Saurette.

Saurette is inspired by contemporary design; which aspects of it? Which aspects of contemporary design are appropriate for achildren’s' line and how is that distinction made?

My desire was to offer unique designs for children that weren’t really present in the current market. I saw an opportunity to create a ‘mini me’ collection that was inspired by mom’s own wardrobe. I think modern parents want their children to look as good as they do. By offering little girl’s an opportunity to dress more like mom, it offers a fresh approach to dressing little girls. I used influences from what’s happening in the contemporary market such as exploded/large florals, empire waistlines, blouson sleeves, while keeping childlike styling in mind.

I read that you have two sons and that shopping for them inspiredthe start of Saurette; but currently the collection is only girls. Do you see an expansion to boys in the future?

I was definitely inspired by the lack of hip clothing for boys while shopping for my two young sons. I originally set out to design the collection for them, but based on the state of the economy and market research telling me it was easier to launch a brand for girls, I figured I would start there. Parents tend to spend more on dressing little girls than they do for little boys, thus creating more opportunities to launch a new brand. I would love to branch out into boys once my label takes off!